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All adult toys must be made of materials and in designs that meet regulation standards. Given that the nature of these products is that they come in close proximity to or penetrate the body, following safety standards is extremely important. Disregarding these standards may put your customers at great risk of exposure to potentially dangerous materials and/or harm. A series of Supreme Court decisions in the 1960s formally legalized sex shops. While the federal government doesn’t have the power to regulate the sale of sex toys, state and local governments may regulate and even ban the sale of these products.
Join thousands of satisfied customers who trust Lion's Den for their intimate purchases. The e-commerce segment held the largest revenue share of 63.8% in 2023. In the past few years, e-commerce and online sex stores have been the most used platforms for purchasing sexual wellness products. The anonymity in product delivery is a major advantage for customers opting for online purchase of sex toys over brick-and-mortar adult stores. Moreover, the convenience of choosing from a vast variety of products on a single platform at discounted prices provides added benefits. Increasing internet penetration and the number of customers across all age groups who are technology literate and comfortable with navigating e-commerce platforms is expected to boost the sex toys market’s growth.
Considering her feedback, Duncan created The Venus, a simple silicone dildo resembling a finger that was body-safe, soft, heat-resistant, and available in light pink and chocolate brown. While working as an auto mechanic, he was intrigued by the heat-resistant properties of silicone and its lack of strong chemical odors. This prompted exploration into its potential use in producing dildos that could be safely shared between partners due to its ability to withstand boiling water sterilization. The only obstacle was that the silicone used in automobile parts was unsuitable for body contact.
Lelo’s Tiani Duo is a remote-controlled C-shaped vibrator with two vibrating motors that allow the user to experience dual stimulation, inside and out. What set this toy apart from other remote-controlled toys for me was what Lelo calls "SenseMotion Technology," which uses hand movements to operate the wireless remote. I was curious about this feature and was blown away by how intuitive it made this toy. The Aurora vibe was famously in the goody bags at Cardi B’s 28th-birthday party and was gifted to all her guests, including Megan Thee Stallion, Kylie Jenner, and Teyana Taylor. The waterproof, rechargeable vibe has one easy-to-use button to turn it on and off and cycle through nine different vibrations settings.
Affiliate marketing is an excellent option for marketing and branding. In employing affiliate marketing, you partner with another entity, be it an influencer, organization, or business. Then, that entity advertises your product with a link recording any successful sale occurring as a direct result of the entity’s promotion. You’d then compensate the entity a predetermined rate for each sale. If these factors, or any others, have you considering launching your own sex toy business, below is a guide touching on the basic elements you’ll have to consider to have success.