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The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.
The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).
Alabama, for example, passed the Anti-Obscenity Enforcement Act of 1998, which criminalized the sale of sex toys. Under this law, conviction requires you to register as a sex offender. However, these products are often sold in the state under the guise of them being a novelty or educational item.
"Masturbation sleeves are things that go over the penis that you can either thrust into, or move up and down with the help of your hand," Corrado explains. There’s also the Hot Octopuss Pulse Duo, which can be used with a partner with a vulva for a hot shared experience. Dubbed the first "Guybrator," this toy wraps around the penis pump and jacks it off using oscillation (or more specifically, something called "PulsePlate Technology"). Originally, they were designed to help vulva owners strengthen their pelvic floor muscles. "It’s legitimately hard for most people to put their arm between their legs and move their hand up and down really quickly," Corrado says. "Stainless steel and glass can also hold temperature, which means you can warm them up or make them cold to experience different temperatures and sensations," Finn says.
When it comes to choosing the best couples sex toy, the better question might be, "What isn’t a couples’ sex toy? " Common sense tells us that if you use a toy with a partner, well, then that makes it a couples’ toy. The Lush 3 app-controlled rechargeable egg vibrator is one of the best sex toys for that kind of play, whether you’re using it in person or in a long-distance relationship.